The firepower of an agency, at freelancer pricing.
The firepower of an agency, at freelancer pricing.
I help Australian service-based businesses under $1M plan, launch, and run marketing that brings in new customers.
No jargon. No guesswork.
Just strategy and execution that works.
Built to give small businesses a big advantage.
Full Transparency – You'll know what’s working (and why).
More Leads, Less Waste – No guessing. Investing only where it works.
Done-for-You, Done Right – No learning curve, no DIY headaches.
Hi, I'm Jef with 1 x F.
I specialise in Google Ads, SEO, AI, and create full-funnel strategies that deliver real results.
I provide end-to-end marketing—planning, execution, and optimisation—so you can grow fast without the guesswork.
I specialise in Google Ads, SEO, AI, and full-funnel strategies that deliver real results.
I provide end-to-end marketing—planning, execution, and optimisation—so you can grow fast without the guesswork.
The #1 way to finally get clarity on your marketing.
Here's what you get:
A 30-minute deep-dive call to understand your business
A custom plan tailored to your goals and budget
Clear direction on where to spend (and what to skip)
Honest answers to any marketing question you have
Confidence in exactly what to do next to grow
Total value: $397
FREE (until I have 5 accounts)
100% obligation free
"It was clear, actionable, and brought leads in fast. Highly recommend."
— Jack Woolley (Jim's Mowing)
Already have a plan? Let’s stress test it.
I’ll pinpoint exactly what’s holding your business back – and what to do about it.
You’ll get a clear, custom plan built around your goals and budget.
Step 1: Free Strategy Call
I learn the ins, outs, goals, and obstacles of your business. Our strategy will be sharp, aligned, and built to win from day one.
Step 2: Diagnosis & Plan
We get clear on why your marketing isn’t working and what will. You’ll leave with a plan that actually moves the needle.
Step 3: Full-Service Execution
I take the wheel — managing your ads, SEO, content, and more so you can stay focused on running the business.
Step 4: Clear, Honest Reporting
You’ll know exactly what’s working, what’s not, and where to double down — without wading through fluff or fake metrics.
Your plan won’t be one-size-fits-all. It’ll be exactly what works for you.
No locked-in contracts. No agency fluff.
Just clarity, strategy, and results.
No locked-in contracts. No agency fluff.
Just clarity, strategy, and results.
“Jef helped us figure out how to grow by breaking down complex strategy into simple, practical steps. He didn’t overcomplicate anything or waste our time. We've now raised our prices confidently and are even hiring to keep up. He’s honest, easy to work with, and actually delivers results that he promised.”
“Jef built our website and helped us get to #1 on Google and Google Business in our area. We’ve had so many new enquiries that I’ve had to think about hiring extra help. It’s been a massive difference for a small local business like ours. He’s straightforward, easy to work with, and actually delivers results.”
“We worked with Jef for Google Ads and hit our six-month new patient target in just the first month. He really understood what we were trying to achieve and made sure every dollar was well spent. We were so impressed we've now handed him a second medical centre to manage.”
Jef helped us figure out how to grow by breaking down complex strategy into simple, practical steps. He didn't overcomplicate anything or waste our time. We've now raised our prices confidently and are even hiring to keep up. He's honest, easy to work with, and actually delivers results that he promised.
Jef built our website and helped us get to #1 on Google and Google Business in our area. We've had so many new enquiries that I've had to think about hiring extra help. It's been a massive difference for a small local business like ours. He's straightforward, easy to work with, and actually delivers results.
We worked with Jef for Google Ads and hit our six-month new patient target in just the first month. He really understood what we were trying to achieve and made sure every dollar was well spent. We were so impressed we've now handed him a second medical centre to manage.
Jef helped us figure out how to grow by breaking down complex strategy into simple, practical steps. He didn't overcomplicate anything or waste our time. We've now raised our prices confidently and are even hiring to keep up. He's honest, easy to work with, and actually delivers results that he promised.
Jef built our website and helped us get to #1 on Google and Google Business in our area. We've had so many new enquiries that I've had to think about hiring extra help. It's been a massive difference for a small local business like ours. He's straightforward, easy to work with, and actually delivers results.
We worked with Jef for Google Ads and hit our six-month new patient target in just the first month. He really understood what we were trying to achieve and made sure every dollar was well spent. We were so impressed we've now handed him a second medical centre to manage.
Commonly asked questions:
I’m not an agency.
I’m a freelancer with agency-level experience—without the agency price tag.
I was trained by some of the best in the industry, including:
1. A B&T 30 Under 30 winner (the #2 Google Ads specialist in Australasia)
2. The Head of SEO at Queensland’s leading SEO agency
3. The owner and Director of an agency winning Top 100 Fastest Growing Businesses by the Australian Financial Review.
Plus, I’ve worked across digital and traditional media—Google Ads, SEO, billboards, radio, and events.
With me, you get full transparency and strategies explained in simple terms, not jargon. And unlike agencies where you’re just a number, you’re a name, a face, and an authentic relationship.
Fair question. Here’s the truth:
I use the same proven strategies agencies charge thousands for—but without the cookie-cutter tactics, scalable for their business—not yours.
I’ve delivered results for both global brands (Flight Centre, Frank's Hot Sauce, Isuzu, Sneaker Freaker) and small local businesses (Dusty Dingo Landscaping, The Other Bridesmaid, Jims Mowing).
This isn’t guesswork—it’s backed by 5 years of advertising experience, a degree, and certs from Google, Semrush, and more.
Your business is unique—but great strategy works everywhere when it’s done right.
You can stay as involved (or hands-off) as you like. Here’s how it works:
- Quick discovery call
- Short questionnaire to understand your business
- I build and run your marketing system
- You get fortnightly updates + monthly reports
I handle strategy, setup, execution, and optimisation—so you can focus on running the business.
Simple: leads, customers, and growth.
We track everything—clicks, calls, conversions, even how visitors move on your site.
Data tells us what’s working so we can double down on it—and cut what’s not.
No website? No problem—you’ll still get real leads while we future-proof your business.
If you’re a local service business, we can start generating leads using Google Business Profile, Meta Ads, and direct call campaigns—no website needed.
That said, having a website gives you more ways to convert customers, so if you don’t have one, I can build a simple, high-performing site that works as a 24/7 sales machine.
It's best to jump on a call for me to learn a bit more about your work and target audience.
Small, service-based Aussie businesses—especially those ready to grow and tired of wasting money on marketing that doesn’t work.
Think tradies, freelancers, creatives, beauty pros, local service providers.
If you serve people, I can help you get more of them.
Packages start at $300/month, and scale based on your goals and strategy.
I'll map out a plan that fits your budget and gets results—without hidden fees.
Never. Zero lock-in contracts.
If you’re not happy, you can leave anytime—that’s how confident I am in delivering results. My business is built by growing yours.
You don’t pay. If I can’t deliver, I’ll refund you.
It’s risk-free because your trust matters—and so do results.
I hear this all the time, and I don’t blame you for feeling skeptical.
Most agencies run on volume. They take on as many clients as possible and hand your account to a junior using the same cookie-cutter template. That’s why you didn’t get results.
Here’s how I do it differently:
1:1 Attention – It’s just me. Your account isn’t handed off to someone else.
Custom Strategy – No templates. Every plan is built around your goals, budget, and market.
Full Transparency – You’ll see what I’m doing, why I’m doing it, and how it’s performing.
No Lock-In Contracts – If it’s not working, you walk away. Simple as that.
Skin in the Game – I even offer a money-back guarantee because I’m confident in delivering results.
I built 1F Marketing for small businesses like yours—businesses that deserve the same firepower big brands get, without the BS.
It depends on the channel, but with Google Ads and Meta Ads, most businesses start seeing leads within the first week.
SEO and organic strategies take longer, but they build sustainable growth over time.
Usually small service-based businesses are after fast wins now, and sustainable growth later—your marketing works on day one and keeps building.
Either way, you won’t be left guessing—I’ll show you clear timelines and keep you updated at every step.
Stop guessing. Talk to an experienced advertising freelancer today.
1F Marketing provide professional digital marketing, Google Ads, SEO, and CRO services to Australian sole traders and small businesses. We use AI to help small businesses compete against the market leaders.